When Tommy Hofstetter and Dave Peterson realized they needed to change their business practices in the performance boating industry, they decided a stronger approach was required to re-charge enthusiasm among the go-fast crowd.
The concept, Powerboat Nation, which was initially devised by Hofstetter more than a year ago, was put into motion in early 2011 with a fully-equipped 15,000 square-foot sales and service facility featuring two divisions, Skater Nation and Chief Performance – not too mention www.powerboatnation.com – the driving online force to more effectively reach out to recreational boaters.
While Skater Nation is officially the new factory dealership and warranty service center for Skater Powerboats (the brainchild of Peter Hleden, founder of Douglas Marine in Grand Rapids, MI), the second division is Chief Performance (formerly Chief Engines), a Mercury Racing-certified facility that can complete any service, repair, installation and/or rigging on all high performance engines. The facility also houses a 4,000 square-foot showroom displaying a series of Skater power boats, in addition to boat storage for up 18 models.
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